Expected Marketing Aptitude Question and Answer For SBI PO

                         Marketing Aptitude
    
1.Good marketing strategy envisages good and proper ______
(1) Product distribution
 (2) Networking of branches
 (3) High Pricing
(4) Placement of counter staff
 (5) Relationship management
2.An IPO Loan is meant for ________
(1) Meeting personal needs
 (2) For higher education
(3) Medical treatment
 (4) For starting a new industry
(5) For purchase of shares
3.Efficient marketing style requires_________
(1) Proper planning
(2) Good debating skills
 (3) Arrogant staff
(4) Knowledge of many languages
(5) Ignorant customers
4.Communication skills in the case of a DSA means ____
(1)Oratory excellence
(2) Delivering long speeches
(3) Loquacious
(4) Ability to convince the customer with the right choice of words
(5) Ability to talk very fast

5.Online Marketing is useful for ____

(1). Selling Old Products

(2) Sending e-mails

(3) Increased production

(4) Increased job opportunities

(5) Increased expenses

6.Business format franchising is an example of–

(1) Dual Distribution

 (2) Reverse Channel 

(3) Direct Selling

(4) Indirect Selling

 (5) None of these

Business format franchising is an example of–
(A) Dual Distribution (B) Reverse Channel (C) Direct Selling
(D) Indirect Selling (E) None of these (Ans : A) - See more at: http://www.allexamgurublog.com/2015/06/marketing-aptitude-and-computer_38.html#sthash.EYG7othN.dpuf

7.Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is–
(1) Sorting out
(2) Assorting
 (3) Accumulation
(4) Allocation
 (5) None of these
8.An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is–
(1) Licensing
 (2) Retailing
(3) Franchising
(4) Wholesaling
(5) None of these
9.Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement?
(1)Bank Marketing is a service Marketing
 (2)The focus of the bank marketing is customer
 (3)The Bank marketing is doubly oriented
 (4)Banking products are intangible
 (5)None of the
10..A group of Blue collar customers of a bank will be placed in which of the following segments? (1)Profession segment
(2)Gender based segment
(3)Income segment
 (4)Institutional Segment
 (5)None of the above

Answer 1.(5)  2.(4)  3.(2)  4.(4)  5.(1)  6.(1) 7.(4) 8.(3)  9.(3) 10.(1)