Marketing Aptitude for All Bank Exam Question and Answer

1.Under which of the following in marketing DAGMAR Approach comes?
(A)Market Segmentation
(B)Advertising
(C)Pricing Decisions
(D)Marketing Strategy
(E)Marketing Ethics
2.CRM (customer Relationship Management) is:
(A)A per-sale activity
(B)A tool for lead generation.
(C) An ongoing daily activity.
(D)The task of a DSA
(E)All of the above
3.Which of the following Bank India is known to be the first Indian Bank to adopt the concept of Market Segmentation?
(A)Punjab National Bank
(B)State Bank of India
C)ICICI Bank
(D)Bank of Baroda
(E)Canara Bank
4.Bancassurance can be sold to --------
(A) All banks
(B)All insurance companies
(C)Insurance Agent
(D)All existing and prospective bank customers.
(E).All of the above
5.A group of Blue collar customers of a bank will be placed in which of the following segments?(A)Profession segment
(B)Gender based segment
(C)Income segment
(D)Institutional Segment
(E)None of the above
6.Cross selling is not effective for which one of the following products?
(A)Debit cards
(B)Savings account
(C)Internet banking
(D)Personal loans.
(E)Pension loans
7.Telephone inquiries, letters, responses to advertising or direct mail, are kept in which of the following categories?
(A)Sales Leads
(B)Sales Kits
(C)Sales Literature
(D)Sales Manual
(E)Sales Planning
8.Which of the following is the not involved in the Growth Strategies of a company?
(A)Horizontal integration.
(B)Vertical integration.
 (C)Diversification
(D)Intensification.
(E)None of these.
9.Nichemanship comes under which of the following in Marketing?
(A)Marketing Mix
(B)Market Segmentation
(C)Market Planning
(D)Advertisements
(E)None of them
10.Which among the folllowing plays an important role in Psychographic Segmentation?
(A)Profession
(B)Sex
(C)Personality
 (D)Demography
(E)Location

Answer 1.(B) 2.(E) 3.(B) 4.(D) 5.(A) 6.(B) 7.(A) 8.(D) 9.(B) 10.(C)