Responsibility of media in moulding public opinion.
Introduction
Today, in the age of globalization, media is considered as the most powerful organ and influential institution in the world Since then, Media has become so powerful that it can direct the minds and thoughts of the masses according to its own way at any issue. In the recent years, media played a significant and effective role to bring landmark changes in the society.
Responsibility of media
Today, it is the media, that mould the opinion of the people and has become a training institute. It is also being used for both purposes good and bad under the cradle of propaganda. that media is playing and effective and pivotal role by imparting far-reaching impact on the country. Sometimes it is being used in the hands of such elements to fulfill their own selfish desires.
The media persons must keep in mind the ethics and responsibility of the press, it should avoid to project one-sided picture of a certain issue. Being a good and responsible informer it should provide balanced and an unbiased standpoint on any issue by keeping in view the integrity and national interest of the country.
So, media being a powerful organ in the present age of advanced communication and globalization, it must mould the public opinion but in a positive and constructive manner to bring progressive changes in the society for the well-being of the people.
Therefore¸ it is core responsibility of the media, specifically the electronic media to constructive role in the best interest of the country.It projects the issues in such a manner to influence the general public for instance the role of media in reinstatement of judiciary and made it successful by supporting and actively participating in the movement of lawyers and civil society.
Conclusion
In any democratic country the media plays a vital role in creating, moulding and reflecting public opinion. the media touches almost every aspect of our public life. The owners and managers of the media must realize their responsibility towards society and aim to provide information that is clean, transparent and reliable. There are many things that are wrong with the society, and the media should engage itself in the betterment of society and the nation as a whole. By addressing itself to the needs of the people, it can strengthen the very root of democracy. The Press has a wider access to the people; hence it has a very strong impact on the nation. It plays a vital role in the opinion making process of the country.
Introduction
Today, in the age of globalization, media is considered as the most powerful organ and influential institution in the world Since then, Media has become so powerful that it can direct the minds and thoughts of the masses according to its own way at any issue. In the recent years, media played a significant and effective role to bring landmark changes in the society.
Responsibility of media
Today, it is the media, that mould the opinion of the people and has become a training institute. It is also being used for both purposes good and bad under the cradle of propaganda. that media is playing and effective and pivotal role by imparting far-reaching impact on the country. Sometimes it is being used in the hands of such elements to fulfill their own selfish desires.
The media persons must keep in mind the ethics and responsibility of the press, it should avoid to project one-sided picture of a certain issue. Being a good and responsible informer it should provide balanced and an unbiased standpoint on any issue by keeping in view the integrity and national interest of the country.
So, media being a powerful organ in the present age of advanced communication and globalization, it must mould the public opinion but in a positive and constructive manner to bring progressive changes in the society for the well-being of the people.
Therefore¸ it is core responsibility of the media, specifically the electronic media to constructive role in the best interest of the country.It projects the issues in such a manner to influence the general public for instance the role of media in reinstatement of judiciary and made it successful by supporting and actively participating in the movement of lawyers and civil society.
Conclusion
In any democratic country the media plays a vital role in creating, moulding and reflecting public opinion. the media touches almost every aspect of our public life. The owners and managers of the media must realize their responsibility towards society and aim to provide information that is clean, transparent and reliable. There are many things that are wrong with the society, and the media should engage itself in the betterment of society and the nation as a whole. By addressing itself to the needs of the people, it can strengthen the very root of democracy. The Press has a wider access to the people; hence it has a very strong impact on the nation. It plays a vital role in the opinion making process of the country.
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