Marketing Aptitude For SBIPO Bank Exams

1.Sales forecasting involves _____
(1)  Sales Planning
(2)  Sales Pricing
(3)  Distribution Channels
(4)  Customer Tastes
(5)  All of these

2.For effective marketing, the salesmen should have which of these qualities?   
(1)  Creativity
(2)  Team Spirit
(3)  Motivation
(4)  Effective communication skills
(5)  All of these

3.Cross-selling covers ___   
(1)  identifying customer needs
(2)  matching the products to customer needs
(3)  convincing the customers of product benifits
(4)  responding to questions and objections of customers
(5)  All of these

4.Gift of the gab means _______   
(1)  Distributing gifts
(2)  Collecting garbage
(3)  Multi-linguist
(4)  Good Communication industries
(5)  Short-tempered

5.Customer Loyalty means ______   
(1)  Shifting of customers from one bank to another
(2)  Customers banking with one bank exclusively
(3)  Customers returning lost items
(4)  Customers giving gifts to banks
(5)  None of these

6.Marketing is not required in one of the following products   
(1)  Sales of Credit / Debit cards
(2)  Sale of Net Banking
(3)  Sale of Corporate Loans
(4)  Sale of Retail Loans
(5)  None of these

7.Proper pricing is need for _______   
(1)  Extra charges for extra services
(2)  Levy of VAT
(3)  Putting burden on the customer
(4)  Service with extra facilities
(5)  All of the above

8.Good sellers _____   
(1)  should be aggressive
(2)  should be pushers
(3)  should be excited
(4)  should be humble but determined
(5)  should be talkative

9.Appropriate price determination is necessary for ______   
(1)  Additional services and effects
(2)  Imposing VAT
(3)  Better customer services
(4)  Imposing burden on customer
(5)  Providing services with additional facilities

10.Bank Marketing means ____   
(1)  Selling of banks
(2)  Buying of banks
(3)  Merging of banks
(4)  Selling of bank products and services
(5)  Selling of different products of banks


Answer
1.(5)  2.(5)  3.(4)  4.(4) 5.(2)  6.(2)  7.(4) 8.(4) 9.(3) 10.(4)