Marketing Aptitude For SBIPO Bank Exams

1.Sales forecasting involves _____
(1)  Sales Planning
(2)  Sales Pricing
(3)  Distribution Channels
(4)  Customer Tastes
(5)  All of these

2.For effective marketing, the salesmen should have which of these qualities?   
(1)  Creativity
(2)  Team Spirit
(3)  Motivation
(4)  Effective communication skills
(5)  All of these

3.Cross-selling covers ___   
(1)  identifying customer needs
(2)  matching the products to customer needs
(3)  convincing the customers of product benifits
(4)  responding to questions and objections of customers
(5)  All of these

4.Gift of the gab means _______   
(1)  Distributing gifts
(2)  Collecting garbage
(3)  Multi-linguist
(4)  Good Communication industries
(5)  Short-tempered

5.Customer Loyalty means ______   
(1)  Shifting of customers from one bank to another
(2)  Customers banking with one bank exclusively
(3)  Customers returning lost items
(4)  Customers giving gifts to banks
(5)  None of these

6.Marketing is not required in one of the following products   
(1)  Sales of Credit / Debit cards
(2)  Sale of Net Banking
(3)  Sale of Corporate Loans
(4)  Sale of Retail Loans
(5)  None of these

7.Proper pricing is need for _______   
(1)  Extra charges for extra services
(2)  Levy of VAT
(3)  Putting burden on the customer
(4)  Service with extra facilities
(5)  All of the above

8.Good sellers _____   
(1)  should be aggressive
(2)  should be pushers
(3)  should be excited
(4)  should be humble but determined
(5)  should be talkative

9.Appropriate price determination is necessary for ______   
(1)  Additional services and effects
(2)  Imposing VAT
(3)  Better customer services
(4)  Imposing burden on customer
(5)  Providing services with additional facilities

10.Bank Marketing means ____   
(1)  Selling of banks
(2)  Buying of banks
(3)  Merging of banks
(4)  Selling of bank products and services
(5)  Selling of different products of banks


Answer
1.(5)  2.(5)  3.(4)  4.(4) 5.(2)  6.(2)  7.(4) 8.(4) 9.(3) 10.(4)

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Marketing Question And Answer For Bank Exam

1.What is Rupee depreciation?
(a) Rupee depreciation means that rupee has become less valu­able with respect to dolllar
(b) Rupee depreciation means dollar has become less valuable than rupee
(c) Rupee depreciation means a situation when value of rupee is same as euro
(d) Rupee depreciation happens when the combined value of dollar and euro is more than rupee


2.In which list does Economic Planning belong to
(a) Union list
(b) State list
(c) Concurrent list
(d) Not any specified list

3. 'Customisation' means __
(a) Tailor-made products for each customer
(b) Customers selling goods
(c) Tailor-made products for each staff
(d) A selling process
(e) None of these


4.Zero-Based Budgeting (ZBB) means—-

(a) A tool for marketing cost analysis
(b) A tool for financial analysis
(c) Each year, budgeting starts from a scratch
(d) A certain percentage of sales

5.According to product life cycle theory, the profit is maximum in—-

(a) Developed stage
(b) Early stage
(c) Matured stage
(d) Declined stage

6.In the context of globalisation BPO means—-

(a)British Petroleum Organisation
(b)British Passport Office
(c)Budgeting Process Orientation
(d)Business Process Outsourcing

7.What do you mean by motivation?

(a)Driving force for customer to perform better
(b)Driving force for employees to perform better
(c)Driving force for advertiser to perform better
(d)Driving force for product to perform better

8.SWOT stands for----

(a)Strength Weaknesses  Opportunities Threats
 (b)Strong Weaknesses  Opportunities Threats
(c)Strong Work  Opportunities Threats
(d)Strength Weaknesses  Opportunities Themes

9.The performance of a sales person depends on –

(a)Ability And Willingness of Sales person
 (b)Action And work of Sales person
 (c)speech And personality of Sales person
(d)Ability And personality of Sales person

10. CRISIL is a _

(a) Credit rating agency
(b) Employment exchange watchdog
(c) Infrastructure sector guide
(d) Market regulator

1.[a]   2.[c]  3.[a]   4.[c]  5.[a]  6.[d]  7.[b]  8.(a)  9.[a]  10.[a]

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Expected Marketing Aptitude Question and Answer For SBI PO

                         Marketing Aptitude
    
1.Good marketing strategy envisages good and proper ______
(1) Product distribution
 (2) Networking of branches
 (3) High Pricing
(4) Placement of counter staff
 (5) Relationship management
2.An IPO Loan is meant for ________
(1) Meeting personal needs
 (2) For higher education
(3) Medical treatment
 (4) For starting a new industry
(5) For purchase of shares
3.Efficient marketing style requires_________
(1) Proper planning
(2) Good debating skills
 (3) Arrogant staff
(4) Knowledge of many languages
(5) Ignorant customers
4.Communication skills in the case of a DSA means ____
(1)Oratory excellence
(2) Delivering long speeches
(3) Loquacious
(4) Ability to convince the customer with the right choice of words
(5) Ability to talk very fast

5.Online Marketing is useful for ____

(1). Selling Old Products

(2) Sending e-mails

(3) Increased production

(4) Increased job opportunities

(5) Increased expenses

6.Business format franchising is an example of–

(1) Dual Distribution

 (2) Reverse Channel 

(3) Direct Selling

(4) Indirect Selling

 (5) None of these

Business format franchising is an example of–
(A) Dual Distribution (B) Reverse Channel (C) Direct Selling
(D) Indirect Selling (E) None of these (Ans : A) - See more at: http://www.allexamgurublog.com/2015/06/marketing-aptitude-and-computer_38.html#sthash.EYG7othN.dpuf

7.Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is–
(1) Sorting out
(2) Assorting
 (3) Accumulation
(4) Allocation
 (5) None of these
8.An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is–
(1) Licensing
 (2) Retailing
(3) Franchising
(4) Wholesaling
(5) None of these
9.Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement?
(1)Bank Marketing is a service Marketing
 (2)The focus of the bank marketing is customer
 (3)The Bank marketing is doubly oriented
 (4)Banking products are intangible
 (5)None of the
10..A group of Blue collar customers of a bank will be placed in which of the following segments? (1)Profession segment
(2)Gender based segment
(3)Income segment
 (4)Institutional Segment
 (5)None of the above

Answer 1.(5)  2.(4)  3.(2)  4.(4)  5.(1)  6.(1) 7.(4) 8.(3)  9.(3) 10.(1)

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Marketing Aptitude for All Bank Exam Question and Answer

1.Under which of the following in marketing DAGMAR Approach comes?
(A)Market Segmentation
(B)Advertising
(C)Pricing Decisions
(D)Marketing Strategy
(E)Marketing Ethics
2.CRM (customer Relationship Management) is:
(A)A per-sale activity
(B)A tool for lead generation.
(C) An ongoing daily activity.
(D)The task of a DSA
(E)All of the above
3.Which of the following Bank India is known to be the first Indian Bank to adopt the concept of Market Segmentation?
(A)Punjab National Bank
(B)State Bank of India
C)ICICI Bank
(D)Bank of Baroda
(E)Canara Bank
4.Bancassurance can be sold to --------
(A) All banks
(B)All insurance companies
(C)Insurance Agent
(D)All existing and prospective bank customers.
(E).All of the above
5.A group of Blue collar customers of a bank will be placed in which of the following segments?(A)Profession segment
(B)Gender based segment
(C)Income segment
(D)Institutional Segment
(E)None of the above
6.Cross selling is not effective for which one of the following products?
(A)Debit cards
(B)Savings account
(C)Internet banking
(D)Personal loans.
(E)Pension loans
7.Telephone inquiries, letters, responses to advertising or direct mail, are kept in which of the following categories?
(A)Sales Leads
(B)Sales Kits
(C)Sales Literature
(D)Sales Manual
(E)Sales Planning
8.Which of the following is the not involved in the Growth Strategies of a company?
(A)Horizontal integration.
(B)Vertical integration.
 (C)Diversification
(D)Intensification.
(E)None of these.
9.Nichemanship comes under which of the following in Marketing?
(A)Marketing Mix
(B)Market Segmentation
(C)Market Planning
(D)Advertisements
(E)None of them
10.Which among the folllowing plays an important role in Psychographic Segmentation?
(A)Profession
(B)Sex
(C)Personality
 (D)Demography
(E)Location

Answer 1.(B) 2.(E) 3.(B) 4.(D) 5.(A) 6.(B) 7.(A) 8.(D) 9.(B) 10.(C)

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Marketing Question and answer SBIPO

         Marketing

1.Customisation is useful for -----------------

(a )Designing customer specific products

(b) Advertisement

(c)Publicity

(d)Motivating the staff

(e) Customer Survey

2.Marketing channels means ----------------

(a)Delivery period

(b)Delivery time

 (c)Delivery person

 (d)Delivery place

(e)All the above

3.'Push' marketing style requires -------------

(a)Proper planning

(b)Good pushing strength

(c)Team Work

(d)Ability to identify the products 

(e)Agreesive marketing   

4.Virtual styles of marketing include. Find the wrong answer

(a)Digital marketing 

(b)Tele-marketing 

(c) Sending bulk SMS

(d)Door to door marketing 

(e)e-mail solicitation

5.Service marketing is the same as --------

(a) Internet marketing 

(b)Telemarketing 

(c)Internal marketing

(d)Relationship marketing 

(e)Indirect marketing

6.A DSA means -----------

(a)Direct Selling Agent

(b)Detective Service Agency

(c)Direct Supplying Agent 

 (d)Distribution & Sales Agency

(a)Dreadfully Super fast Agent 

7. A DSA is required to be accept in ------------

(a)By way of advertisement

(b)Designing products

(c)Sending e-mails

(d)Advertisements

(e)Communication skills 

8. Indirect marketing is undertaken -------------

(a)By way of advertisement

(b)By delivering tong speeches

(c)At bank counters

(d)By DSAs

(e) By cross-selling                        

9.Incentives are paid to sales persons------------

(a)For  achieving targets

(b)For surpassing the targets

(c)For identifying the leads

(d)For designing products

(e)For talking

             

10.Buyer Resistance can be overcome by ------

(a)Cordial relation between buyer and seller

(b)Good negotiation

(c)Good after sales service

(d) persuasive communication

(e)Telemarketing

Answer 1.a   2.e  3.c  4. d   5.a    6.a    7.c  8.e  9.a   10.a

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Marketing Aptitude and Computer Questions And Answers SBI PO

1.Which of the following was not used in first generation of computers?
1)Vacuum tubes      2)Cards   3)Gas Tubes      4)Magnetic core.
2.What do you mean by Double win strategy?
  1)Customer get price reduction   2)customer get price increase 3) price stable    4)None of these
3.Processors of all computers, whether micro,mini, or main frame, must have?
1)primary storage      2)ALU   3)Control Unit  4)All of above.
4.Abbreviation of USP?
1)Universal selling propositions    2)Unique selling propositions    3)Unique selling production   4)Unit selling propositions
5.Which of the following is the most powerful type of computer?
1)Micro computer      2)Mini computer    3)Super computer     4)Main Frame computer.
6Abbreviation of MIS?
1) Management Information System. 2) Marketing Institution System 3) Marketing Information Symbols   4) Marketing Information System
7.Where the Boot programmes are stored?
1)RAM   2)ROM   3)CPU    4)CD-ROM
8.Where do you use SWOT Analysis?
1)auditing an organisation and environment  2)analysis an organisation and environment   3)accounting an organisation and environment 4)All of above.
9.Virtual Memory is typically located;
  1)on a floppy disk     2)in the CPU      3)in a flash card  4)on a hard drive
10.Android is owned by ?
1)Apple       2)RIM    3)Google    4)IBM
ANSWER 1.(4)    2.(1)    3.(4)    4.(2)   5.(3)   6.(4)   7.(2)    8.(1)   9.(4)
  10.(3)
 

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